| Year 2003-2004 News
& Magazine Articles
Pepsi
Co. Advisory Board
Published:
2003
Source: Pepsi C. Annual Report
Seeking Outside
Perspectives
To help build our
competitive advantage, we continually seek the views
of individuals who can provide unique perspective.
We’ve created Advisory Boards to actively consult
on various aspects of our business.
Ethnic Advisory Boards
Our Ethnic Advisory
Boards were formed to provide management with an external
perspective on diversity-related issues.
Having had active
diversity programs for many years, the company wanted
to look at its diversity efforts far more strategically,
particularly in the marketplace, and this advisory
board approach has been extremely helpful. Our African
American Advisory Board was established in 1999.The
Latino/Hispanic Advisory Board was formed the following
year in 2000.
Individuals are
carefully chosen, based on their diverse backgrounds,
experiences and points of view. Several of them serve
on the board of directors of other companies.
These boards provide
counsel and ideas on a wide range of initiatives including:
- Marketing to
ethnic communities.
- Creating alliances
with ethnic retailers.
- Developing products
aimed at ethnic consumers.
- Hiring, retaining
and motivating diverse employees.
- Expanding diversity
representation among our employees, particularly
in management.
- Addressing conflicts
and misunderstandings that could jeopardize PepsiCo's
standing in diverse communities.
- Developing diverse
supplier and other business relationships.
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row, left to right:
Dr. Ricardo
R. Fernández,
Carlos A. Saladrigas, Victor Arias, Jr.,
Dr. Douglas X. Patino,
Maria Elena Torano
Front
row left to right:
Oscar A. Chacón, Isabel Valdés,
George Munoz, Dr. Carlos H. Arce,
Gilbert Aranza,
Deborah Rosado Shaw
Seated,
left to right:
Raúl Yzaguirre, Abelardo E. Bru
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