| 2001 News & Magazine
Articles
P&G
and Hispanics Moving Ahead With "Avanzando con
tu Familia''
CINCINNATI--(BUSINESS
WIRE)--Aug. 3, 2001--Procter & Gamble:
Valuable
Discount Coupons and Other Offers to Reach Up to 4.8
Million Homes in Hispanic Communities Throughout the
Year
The Procter & Gamble Company announced a new stage
in the "Avanzando con tu Familia'' (i.e., helping
your family to get ahead) program with the launch
of a monthly Free Standing Coupon Insert (FSCI) program
especially designed to benefit Hispanic families.
This
effort could translate to hundreds of dollars of savings
over the course of the year for millions of Hispanics.
The
Avanzando con tu Familia coupons will be inserted
into 4.8 million newspapers. They are bilingual, so
that all who receive them can take advantage of them,
and will be distributed year around on the last week
of every month via participating newspapers in Hispanic
communities throughout Los Angeles, South Texas, Miami,
New York and Chicago.
"Avanzando
con tu Familia is the right way to reach the hearts
of Hispanics,'' said Isabel Valdes, well-known Hispanic
marketing expert and partner in Santiago Valdes Solutions.
"The program talks about issues of relevance
for Latinos trying, and succeeding, in making it in
this country. This coupon insert makes the connection
with P&G brands and provides discounts that Latino
consumers appreciate tremendously,'' Valdes said.
In
the first Avanzando FSCIs to reach consumers this
week will be coupons that provide up to $22.00 in
savings, including a free 12 oz bottle of Dawn®
dishwashing liquid with a purchase of designated Swiffer®
products, a $1.00 off on Head & Shoulders®
shampoo and $1.00 off on Pampers®. Among other
offers available through the Avanzando newspaper insert
are a $30.00 discount on a Dell computer and Fisher
Price or Sesame Street toys with the redemption of
Pampers points.
In
addition, all corporate coupon programs like Special
Olympics, Give Kids the World and Juvenile Diabetes
Foundation will now be distributed through newspapers
participating in the "Avanzando con tu Familia''
monthly insert distribution. National FSCI programs
like the upcoming "Back on Track'' back-to-school
offer will also be included.
"Latinos
across the U.S. have told us time and time again how
much they love P&G products like Tide, Pampers,
Crest and others and we want to make sure these products
are within their reach,'' said Neil Comber Valdespino,
P&G Director of Hispanic Corporate Relations.
"From health and education to
preserving their cultural heritage, Hispanics are
hard at work trying to provide a good life for their
families. While they're busy striving to get ahead,
we want to help better meet their everyday needs with
the best possible products," Comber added.
Providing
added savings on P&G products through Avanzando
is another way to help meet the everyday needs of
Latino families and thank them for their loyalty.
Avanzando con tu Familia (i.e., helping your family
to get ahead) was launched in September 1999 as a
multibrand program to build deeper relationships between
P&G, Latina mothers and their families. Avanzando
includes a magazine, delivered door-to-door to over
4MM Hispanic homes, that shares helpful tools and
information to enable the Latina mother to realize
her dream of moving her family ahead. Avanzando also
offers outreach
programs to the Hispanic community in partnership
with organizations like LULAC (League of Latin American
Citizens,), NCLR (National Council of La Raza) and
SER, Jobs for progress, Inc.
Procter
& Gamble markets approximately 300 brands to nearly
five billion consumers in over 140 countries. These
brands include Tide®, Ariel®, Crest®,
Pantene Pro-V®, Always®, Whisper®, Pringles®,
Pampers®, Olay®, Iams® and Vicks®.
Based in Cincinnati, Ohio, USA, P&G has on-the-ground
operations in over 70 countries. For more information
on P&G and its products, please visit our worldwide
website at http://www.pg.com.
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