M. Isabel Valdés is an In-Culture marketing expert, business development consultant, published author, public speaker and trainer. She is the Principal of Isabel Valdés Consulting (IVC.) IVC is a boutique consulting firm that provides strategic business development services to companies seeking to tap, expand and successfully penetrate “Cultural Markets” using a proven five-step approach to Transform HeartShares into MarketShares©.

Current and past client experience includes:

A.C. Nielsen Albertsons Grocery Stores American Airlines Bush Brothers Center for Brand Research, University of Austin Cisco Systems Colgate Coor’s Brewing Company Direct Marketing Association Disney World General Foods Harvard Business School

Hy-Vee Johnson & Johnson Kraft La Opinion Nike Pepsi/Frito Lay People en espanol Portland University Retail Marketing Institute Stanford University Time Warner Universal Studios Wakefern Food Corporation