“Isabel’s vision delivers the core insights needed to understanding marketing to the American Latino. This is the most important appraisal of the U.S. Latino Community since the 2000 Census.”

Tom Maney
Senior Vice President / Ad Sales
Fox Sports en Español

“Isabel Valdés has put into simple words everything traditional grocery retailers and wholesalers need to know to respond to our changing market. In Oregon, we have experienced the growth of many ethnic groups that have helped us to understand that not everyone shops as we are used to and that we need to adapt to changing customer wants and needs. Her book has been a helpful addition to our education in this area.”

Peter Barrett
Unified Western Grocers, Inc.

“After the 2000 U.S. Census Hispanic market results, it is crystal clear that Isabel Valdés is THE oracle for the new generation of multicultural marketing strategists. She got it right two years ago when she said that there was an “invisible” Hispanic market segment that was significantly undercounted. In her new book, Marketing to American Latinos, A Guide to the In-Culture Approach, Part II, she demonstrates one more time why anyone who is interested in understanding and participating in the most complex marketing challenge to hit the U.S.A. in its history must read her book.”

Jose E. Nine
Director of Marketing, Fannie Mae