| Year 2002 News &
Magazine Articles
A
Legacy of Leadership
Published:
2002
Source: Latina Style Magazine
The National Hispana
Leadership Institute (NHLI)15th Anniversary Celebration
at Walt Disney World in 0rlando was a memorable event.
Latinas from every corner of the nation came last
November to celebrate 15 years of accomplishments,
struggles, friendship and inspiration.
Memo:
ELECTION 2002
Published:
Friday, October 4, 2002 Edition: Morning Final Section:
Front Page: 1A
Source: BY EDWIN GARCIA, Mercury News
In his latest campaign
ad on Spanish-language television, Gov. Gray Davis
mingles with Latino college students as an announcer
describes the governor as a ''best friend'' to the
children of immigrants.
You'll never see
the ad on mainstream television. The ad focuses on
a bill Davis signed last year that allows some undocumented
immigrants to pay the same tuition as legal residents
at state colleges, a law that isn't as popular with
the general public.
Lack Of Trust Cited in
Tropicana Deal Latino. Merchants Say San Jose City
Officials and Their Community Lack a Good Working
Relationship, Which Led to Problems in Renewal Talks.
Published:
Tuesday, July 2, 2002 Edition: Morning Final Section:
Local Page: 1B
Source: BY EDWIN GARCIA, Mercury News
When San Jose's redevelopment
agency stepped out of its downtown comfort zone and
entered the East Side with a plan to renew the dilapidated
Tropicana Shopping Center, officials boldly predicted
approval within weeks.
Instead, it
took the agency eight months: an eight-month course
in Latino culture and community. What the agency addressed
as typical politics turned into a cultural minefield
when the shopping center's Latino merchants and their
supporters, particularly immigrants, deemed the agency
untrustworthy. The mistrust was fueled not so much
by the issue at hand as by previous encounters with
city bureaucracy.
Marketing
To Hispanics:
A Report
On The Pharmaceutical Industry
Hispanic
Market Weekly
February 25, 2002 Volume 5 Issue 9
The Realization.-
Pharmaceutical companies have long marketed their
over-the-counter (OTC) products to Hispanics. Now,
the latest census figures and new data on Hispanic
purchasing power are making pharmaceuticals realize
it's time to develop strong advertising strategies
to sell their prescription drugs to the Hispanic population,
as they have been doing for the past five years in
the general market through direct-to-consumer (DTC)
advertising.
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