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February 28, 2008

Hispanic Market Expert, Isabel Valdés, is Author of New Book: “Hispanic Customers for Life: A Fresh Look at Acculturation”

Hispanic Generational Crossover is Critical for Market Segmentation
The Hispanic market is experiencing its most important socio-demographic shift since its emergence as a powerful and distinct U.S. market segment. This shift is becoming evident in the market-place as the Latino “generational cross-over” takes place.

 

April 20, 2005

In-culture Marketing” thought leader Isabel Valdés reveals secrets to engaging today’s new Latina during Marketing to Women (M2W) conference

CHICAGO - Today, Isabel Valdés introduced corporate executives, to the nuances of marketing to American Latinas during a keynote presentation at the first Marketing to Women Conference held at the Chicago Cultural Center.

 

Hispanic PR Wire
ISABEL VALDÉS, AWARD-WINNING AUTHOR, TO HEADLINE NATIONAL HISPANA LEADERSHIP INSTITUE 2002 IN ORLANDO

 

Hispanic Vista
Isabel Valdes named one of top 25 women entrepreneurs in America.

 

Noticias Wire
FORTUNE SMALL BUSINESS SELECTS 'IN-CULTURE' MARKETING PIONEER AND CO-FOUNDER OF SANTIAGO & VALDES TO PRESTIGIOUS LIST

 

 

 


   
Solutions: In-Culture Marketing | Hispanic Marketing | Speaking Engagements
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Books: Marketing to American Latinos, A Guide to the In-Culture Approach, Part I
Marketing to American Latinos, A Guide to the In-Culture Approach, Part II
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