October 3, 2008

Hispanic Retail 360 Summit

To keep customers coming back again and again, though, retailers must foster an emotional attachment to their brand, and to do that, they need to know the culture in depth, said closing speaker Isabel Valdes, noted author and Hispanic marketing pioneer. “Cultural programming is a direct line to results. The more I understand the culture, the mor e I get results,” she said, noting present-day multicultural...
(See page 4 of PDF for the rest of Isabel's comments)

February 28, 2008

Hispanic Market Expert, Isabel Valdés, is Author of New Book: “Hispanic Customers for Life: A Fresh Look at Acculturation”

Hispanic Generational Crossover is Critical for Market Segmentation
The Hispanic market is experiencing its most important socio-demographic shift since its emergence as a powerful and distinct U.S. market segment. This shift is becoming evident in the market-place as the Latino “generational cross-over” takes place.